Qufu Cultural Tourism Development and Investment Group Co.Ltd. is state-owned investment company, which is mainly engaged in operating state-owned assets of cultural tourism and major tourist project constuction in Qufu City; what is more, this enterprise and Qufu Culture Industry Country Demonstration Park belongs to the same institution, but they are different brands. Qufu Cultural Tourism Development and Investment Group Co.Ltd. was founded in 2009, and owns registered capital of RMB 388.88 million and total asssets of RMB 957 million. Its subordinate enterprise includes Qufu Minggu City Development Construction Co.Ltd., Qufu Culture Investment Asset Management Co.Ltd., Qufu Confucius Cultural Entertainment Co.Ltd., Qufu Confucius Tourism Group Co.Ltd., Qufu Confucius Cultural Media Co.Ltd., six subsidiaries of Shandong Jining Confucius Holy Land Tourism Group; and there are three enterprises involved in operation and management. In additon, its main business scope includes: investment in urban development, infrastructure, cultural tourism industry, catering and service industry; assets management and operation in state-owned property, infrastructure and cultural tourism; operation in authorized land use rights; development management for tourist attraction and culture industry projects; construction and management for the major culture industry projects; development, production and sales for cultural products and tourist souvenirs; property management; house lease and real estate development, etc.

In four years, the enterprise is to become the culture industry demonstration zone in the whole country and the new heights of culture industry development in the eastern part of China as the goal. Relying on the rich historical and cultural heritage resources, the enterprise vigorously implements resource integration, capital operation and speeds up the upgrade of the traditional formats and cultivation of the new formats. meanwhile, the enterprise rapidly develops in the media, entertainment, conference, the development of scenic spot and comprehensive cultural tourism service, etc; and thus it becomes industry leader.