On October 29th to 31st, China Cultural Industry Delegation attended the Paris Game Week. The exploratory visit to France and its cultural industry was warmly welcomed by the organizing committee of Paris Game Week.

China Cultural Industry Association’s delegation visited Ubisoft Group, third-largest independent game publisher in the world, and largest video-game enterprise in France; Media Participations, largest animation publishing group in Europe; and conducted discussions with Mr. Yves Guillemot, President of Ubisoft Group; Mr. Francois Pernot, CEO of Media Participations; Mr. Guillaume de Fondaumiere, President of Syndicat National du Jeu Video; and Mr. David Neichel, President of Syndicat des Editeurs de Logiciels de Loisirs, President of Organizing Comitee of Paris Game Week.

During the meeting, Mr. Zhang Bin expressed, France and China share a time-honoured friendship. As two cultural giants, both countries enjoy long history and rich civilization. In 2014, France and China celebrate the 50th anniversary of the establishment of their diplomatic relations. France and China should establish great collaborations and communications in areas of video-game, animation, publication and films. With the establishment of a top-level exchange mechanism, both sides should search for win-win cooperation projects, in order to promote the Sino-French exchange and development in the international community. The suggestion of Mr. Zhang Bin has received overwhelmingly positive response from French enterprises and the further discussion is agreed.

(From left to right) Ms. Dong Yan, Project Manager of Media Participations; Mr. Jin Peng, Secretary General of CCIA; Mr. Francois Pernot, CEO of Media Participations; Mr. Zhang Bin, President of CCIA; Mr. Xu Zhendong, Vice President of CCIA, Chairmang of Beida Jade Bird Group; Mr. Sun Li, CEO of Letoge Technology; Mr. Wang Yifu, General Manager of Tianjin Inspiration & Creativity Sci-tech Development; Ms. Jiqing Ji, Coordinator of CCIA.

(From left to right) Mr. Jin Peng, Secretary General of CCIA; Mr. Wang Yifu, General Manager of Tianjin Inspiration & Creativity Sci-tech Development; Mr. Xu Zhendong, Vice President of CCIA, Chairmang of Beida Jade Bird Group; Yves Guillemot, CEO of Ubisoft Group; Mr. Zhang Bin, President of CCIA; Jean-Julian Baronnet, CEO of Ubisoft Motion Picture; Francis Baillet, Vice President of Ubisoft Group.